LTV and cohort analysis
We measure how much each customer is really worth and how cohorts behave over time, so you know who to retain, how much to pay to acquire them and where value leaks out.
Data & Analytics · E-commerce
Data and Analytics for E-commerce
We make the most of your sales data: LTV and cohorts, funnel analysis, marketing attribution and demand forecasting, in dashboards your team actually uses.
THE CHALLENGE
The challenges of E-commerce
In e-commerce, every millisecond of load time and every campaign spike directly impact conversion and revenue. The software must be fast, resilient under spikes and well integrated with the rest of the commercial ecosystem.
- Traffic spikes during campaigns and seasonality
- Performance and load speed (conversion)
- Integrations (ERP, gateways, marketplaces)
- Scalability without runaway costs
- A smooth buying experience
How we help you
In e-commerce, intuition is expensive: you invest in the wrong channel, buy stock that doesn't move and don't know which customer is worth retaining. We bring order to your sales, marketing and inventory data so every euro of acquisition and every unit of stock has a reason behind it. From last-click attribution to LTV by cohort, from funnel analysis to demand forecasting, in dashboards that answer business questions instead of piling up vanity metrics.
Conversion funnel analysis
From landing to checkout, we identify where people drop off and how much each friction costs, to prioritise the improvements that move revenue, not the ones that just look good.
Honest marketing attribution
We share credit across channels and campaigns with a model that reflects the real buying journey, so you stop scaling what doesn't sell and double down on what does.
Inventory and demand forecasting
We anticipate demand by product and season to reduce stockouts and overstock, with business dashboards that bring sales, margin and inventory together in one place.
WHAT YOU GAIN
Data & Analytics, results-driven
- Reliable, consistent data in a single place
- Dashboards that answer business questions
- Actionable metrics, not vanity ones
- Maintainable, documented pipelines
- A solid foundation for advanced analytics and AI
FAQ
Frequently asked questions
Can you calculate our customers' real LTV?
Yes. We model lifetime value by cohort from your order history, margins and recurrence, so you know who's worth retaining and how much you can pay to acquire each type of customer.
How do you improve marketing attribution?
We unify data from your channels and campaigns and apply an attribution model that reflects the real buying journey, not just the last click. This shows you which spend truly generates sales and which only inflates metrics.
Do you help with inventory and demand forecasting?
Yes. We cross sales history, seasonality and campaigns to anticipate demand by product, reducing both the stockouts that lose sales and the overstock that ties up cash.
What business dashboards do you deliver?
Dashboards focused on your real questions: funnel conversion, LTV by cohort, channel performance and inventory health. We prioritise your team using them daily over how flashy they look.
Do you start from scratch or integrate our data sources?
We integrate what you already have: databases, events, SaaS tools and spreadsheets. We unify the sources into a coherent, reliable data model.
Which dashboard tools do you use?
We use the tool that best fits your team and budget, from open source solutions to cloud platforms, prioritising that people actually use them.
Shall we build something that scales, together?
Tell us about your project. We'll get back to you with a concrete plan and a senior team — not a generic quote.